Step 1: Define the true north or long-term direction
Step 1: Define the true north or long-term direction This is the overall destination. It is usually tied to vision, competitiveness, growth, quality, delivery, cost, safety, culture, or customer performance. Examples: Reduce total order-to-delivery lead time by 50% in 3 years Achieve world-class equipment reliability Improve customer OTIF to 98% Build a zero-defect culture in critical processes This is not the whole matrix yet. It is the strategic backdrop.