Step 1: Define the true north or long-term direction

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Step 1: Define the true north or long-term direction



This is the overall destination. It is usually tied to vision, competitiveness, growth, quality, delivery, cost, safety, culture, or customer performance.


Examples:


  • Reduce total order-to-delivery lead time by 50% in 3 years
  • Achieve world-class equipment reliability
  • Improve customer OTIF to 98%
  • Build a zero-defect culture in critical processes



This is not the whole matrix yet. It is the strategic backdrop.


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